Metabase
Business intelligence dashboard that anyone can use — no SQL required for basics
Privacy-focused website analytics that can replace Google Analytics for many small sites
Umami is one of the easiest recommendations in open source analytics because it solves a real pain: most website owners do not need a giant enterprise analytics suite. They need clear traffic numbers, useful events, and a dashboard that does not require a course to understand. The self-hosted option gives teams more control, while the product remains simple enough for indie makers and content site owners. It is a strong fit for the next-happy.com style of lightweight, SEO-driven sites.
Best for users who are comfortable following setup instructions or running a self-hosted tool.
Use it when you need page views, referrers, devices, and events without turning your site into an ad-tech stack
Provide simple website performance reports that non-technical clients can read without training
Self-host analytics for blogs, directories, and tools where privacy and control matter