Umami
Privacy-focused website analytics that can replace Google Analytics for many small sites
Privacy-friendly Google Analytics alternative in a lightweight, self-hosted package
Plausible is what Google Analytics would look like if it was designed from scratch in 2026 with privacy as the default assumption. No cookies, no personal data collection, no consent banners — fully GDPR compliant out of the box. The tracking script is 45 times smaller than Google Analytics, meaning measurably faster page loads. The dashboard is refreshingly simple: visitors, page views, sources, top pages — nothing more. The self-hosted version is generous and the cloud version is affordable. The trade-off is that you lose deep demographic data that Google provides. But most websites do not actually need that level of detail.
Best for users who are comfortable following setup instructions or running a self-hosted tool.
Get essential website stats without cookie banners or privacy concerns
Track website performance for EU audiences without GDPR violations